ClearSight 1 Day's Name

Havoc · #1 (**permalink**) 08-11-2011, 03:20 PM

I'm always fascinated by the names that the Marketing Department gives to the contact lenses. "ClearSight." They're not called "ComfyLens" or "SofTouch" or "BudgetLens" or something. So they want you to know that they will give you clear sight, but all contact lenses do that, I hope. Do these lenses give you exceptionally clear sight?

Contact Lens Fitter · #2 (**permalink**) 08-14-2011, 08:18 PM

Not any better than most other similar lenses.

Wookiee74 · #3 (**permalink**) 08-15-2011, 11:24 AM

Quote:

Originally Posted by Contact Lens Fitter

Not any better than most other similar lenses.

Can someone take legal action?

Contact Lens Fitter · #4 (**permalink**) 08-15-2011, 01:30 PM

Quote:

Originally Posted by Wookiee74

Can someone take legal action?

For what ? Misleading product name ? As long as one person has 'clear sight' with them, case closed.

KITT · #5 (**permalink**) 08-15-2011, 01:59 PM

Quote:

Originally Posted by Contact Lens Fitter

For what ? Misleading product name ? As long as one person has 'clear sight' with them, case closed.

Right. The name is "ClearSight." Not "ClearestSight" or "ClearerThanAnyOtherLens" or "PerfectSight."

Wookiee74 · #6 (**permalink**) 08-16-2011, 01:51 PM

Quote:

Originally Posted by Havoc

I'm always fascinated by the names that the Marketing Department gives to the contact lenses. "ClearSight." They're not called "ComfyLens" or "SofTouch" or "BudgetLens" or something. So they want you to know that they will give you clear sight, but all contact lenses do that, I hope. Do these lenses give you exceptionally clear sight?

Like KITT said--to say that a contact lens gives you clear sight is the least they can do. I remember Jay Leno making a joke about Delta Airline's catch phrase. "Delta Gets You There." Leno said "We get ya there, so shaddup!"

So I don't see any legal issues here.

Sadly, this is the best result I got from a search for Delta's catch phrase:

Havoc · #7 (**permalink**) 09-01-2011, 10:29 AM

Quote:

Originally Posted by Wookiee74

Like KITT said--to say that a contact lens gives you clear sight is the least they can do. I remember Jay Leno making a joke about Delta Airline's catch phrase. "Delta Gets You There." Leno said "We get ya there, so shaddup!"

So I don't see any legal issues here.

Sadly, this is the best result I got from a search for Delta's catch phrase:

It works for me.

Wookiee74 · #8 (**permalink**) 09-02-2011, 12:15 PM

Quote:

Originally Posted by Havoc

It works for me.

That's good to know, Havoc.

So is everybody here okay with the ClearSight name?

How about the "1 day" part? You don't wear them any longer than that, do you?

KITT · #9 (**permalink**) 05-02-2012, 09:12 AM

Quote:

Originally Posted by Wookiee74

That's good to know, Havoc.

So is everybody here okay with the ClearSight name?

How about the "1 day" part? You don't wear them any longer than that, do you?

I would hope that having "1 Day" as part of the name would be all they would need, but you know how humans are.

lurker2010 · #10 (**permalink**) 05-03-2012, 03:53 PM

Quote:

Originally Posted by Contact Lens Fitter

For what ? Misleading product name ? As long as one person has 'clear sight' with them, case closed.

I'm quoting you but the post is really directed to Wookiee74 and KITT

The same logic applies. Just because the lens can be, and is marketed to be, worn on a daily disposable basis doesn't necessarily mean it's the only way to wear the lens.

Same thing with clothing. The requirement is the care label identify one way to clean the garment. It doesn't mean the way suggested on the care label is the only acceptable way to clean a garment. Some items which say dry clean only can be safely washed. The phrase means dry clean is the only way the manufacture is willing to suggest.