Scottish entrepreneur Ron Hamilton, the inventor of the daily-disposable contact lens, yesterday announced the launch of a new service that will deliver lenses direct to consumers – in a move aimed at taking on supermarkets.

Hamilton and his company Daysoft, an offshoot of Blantyre, Lanarkshire-based Provis, yesterday began supplying direct to UK customers supplies of daily disposable lenses – which he claims will make lens-cleaning "almost redundant" overnight.

The company is now aiming to boost its UK sales from £700,000 to £3m by 2008 – in a move sparked by changes to the Opticians Act of 2005, which now permits supermarkets to sell contact lenses.

At £12.99 for a months' supply of disposable lenses, Hamilton claims his customers will be able to save up to £250 per year compared to prices from high street opticians and supermarkets.

He said: "Contact lenses are not baked beans and as a privately-owned business we never want to find ourselves working under the lash of some buyer from Tesco or Asda.

"When we looked at what would benefit consumers most it was clear that we could fundamentally change the market and take the biggest step forward since the first daily-disposable contact lens was launched in 1993."

The UK market has around one million daily-disposable lens wearers and a further two million wears using weekly or monthly disposable lenses, giving a total market of around 1.2 billion daily-disposable contact lenses per annum.
Hamilton, 64, already supplies more than 30 million lenses a year via internet sales and other channels to independent opticians across the world. His ambition is to turn Provis into the world's biggest provider of one-day lenses.
He became a multi-millionaire after establishing Award, the world's first company dedicated to making one-day disposable contact lenses, which he sold 10 years ago to Bausch & Lomb, netting around £17.5m.

Scottish entrepreneur Ron Hamilton, the inventor of the daily-disposable contact lens, yesterday announced the launch of a new service that will deliver lenses direct to consumers – in a move aimed at taking on supermarkets.

Hamilton and his company Daysoft, an offshoot of Blantyre, Lanarkshire-based Provis, yesterday began supplying direct to UK customers supplies of daily disposable lenses – which he claims will make lens-cleaning "almost redundant" overnight.

The company is now aiming to boost its UK sales from £700,000 to £3m by 2008 – in a move sparked by changes to the Opticians Act of 2005, which now permits supermarkets to sell contact lenses.

At £12.99 for a months' supply of disposable lenses, Hamilton claims his customers will be able to save up to £250 per year compared to prices from high street opticians and supermarkets.

He said: "Contact lenses are not baked beans and as a privately-owned business we never want to find ourselves working under the lash of some buyer from Tesco or Asda.

"When we looked at what would benefit consumers most it was clear that we could fundamentally change the market and take the biggest step forward since the first daily-disposable contact lens was launched in 1993."

The UK market has around one million daily-disposable lens wearers and a further two million wears using weekly or monthly disposable lenses, giving a total market of around 1.2 billion daily-disposable contact lenses per annum.
Hamilton, 64, already supplies more than 30 million lenses a year via internet sales and other channels to independent opticians across the world. His ambition is to turn Provis into the world's biggest provider of one-day lenses.
He became a multi-millionaire after establishing Award, the world's first company dedicated to making one-day disposable contact lenses, which he sold 10 years ago to Bausch & Lomb, netting around £17.5m.

Scottish entrepreneur Ron Hamilton, the inventor of the daily-disposable contact lens, yesterday announced the launch of a new service that will deliver lenses direct to consumers – in a move aimed at taking on supermarkets.

Hamilton and his company Daysoft, an offshoot of Blantyre, Lanarkshire-based Provis, yesterday began supplying direct to UK customers supplies of daily disposable lenses – which he claims will make lens-cleaning "almost redundant" overnight.

The company is now aiming to boost its UK sales from £700,000 to £3m by 2008 – in a move sparked by changes to the Opticians Act of 2005, which now permits supermarkets to sell contact lenses.

At £12.99 for a months' supply of disposable lenses, Hamilton claims his customers will be able to save up to £250 per year compared to prices from high street opticians and supermarkets.

He said: "Contact lenses are not baked beans and as a privately-owned business we never want to find ourselves working under the lash of some buyer from Tesco or Asda.

"When we looked at what would benefit consumers most it was clear that we could fundamentally change the market and take the biggest step forward since the first daily-disposable contact lens was launched in 1993."

The UK market has around one million daily-disposable lens wearers and a further two million wears using weekly or monthly disposable lenses, giving a total market of around 1.2 billion daily-disposable contact lenses per annum.
Hamilton, 64, already supplies more than 30 million lenses a year via internet sales and other channels to independent
BUSINESS - IN THIS SECTION NEXT ITEM
Contact lenses direct to your door
MARK SMITH April 26 2006


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Scottish entrepreneur Ron Hamilton, the inventor of the daily-disposable contact lens, yesterday announced the launch of a new service that will deliver lenses direct to consumers – in a move aimed at taking on supermarkets.
Hamilton and his company Daysoft, an offshoot of Blantyre, Lanarkshire-based Provis, yesterday began supplying direct to UK customers supplies of daily disposable lenses – which he claims will make lens-cleaning "almost redundant" overnight.
The company is now aiming to boost its UK sales from £700,000 to £3m by 2008 – in a move sparked by changes to the Opticians Act of 2005, which now permits supermarkets to sell contact lenses.
At £12.99 for a months' supply of disposable lenses, Hamilton claims his customers will be able to save up to £250 per year compared to prices from high street opticians and supermarkets.
He said: "Contact lenses are not baked beans and as a privately-owned business we never want to find ourselves working under the lash of some buyer from Tesco or Asda.
"When we looked at what would benefit consumers most it was clear that we could fundamentally change the market and take the biggest step forward since the first daily-disposable contact lens was launched in 1993."
The UK market has around one million daily-disposable lens wearers and a further two million wears using weekly or monthly disposable lenses, giving a total market of around 1.2 billion daily-disposable contact lenses per annum.
Hamilton, 64, already supplies more than 30 million lenses a year via internet sales and other channels to independent opticians across the world. His ambition is to turn Provis into the world's biggest provider of one-day lenses.
He became a multi-millionaire after establishing Award, the world's first company dedicated to making one-day disposable contact lenses, which he sold 10 years ago to Bausch & Lomb, netting around £17.5m

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